While 60 percent of men rank usefulness as the most important function of a gift, 60 percent of women prefer thoughtful presents. Additionally, a CensusWide study revealed that 46 percent of people have lied about liking a gift to spare gift-givers feelings. This conundrum explains why 53 percent of people may receive an unwanted Christmas gift this year. In fact, 60 percent of Americans prefer giving a traditional present as opposed to cash, yet 61 percent of Americans say they prefer receiving cash to presents. Our survey revealed that a majority of Americans still want to give gifts, but want to receive cash. The tradition of gift-giving and its place in our society has long been studied by psychologists and anthropologists, and despite more Americans reporting financial strains during the holiday season, gift-giving doesn’t appear to be going anywhere. This study even backed this up with science, revealing that spending on others results in more happiness than spending money on ourselves. While 21 percent of gift-givers try to combine gifts and cash together into a gift card, a 2018 study by MarketWatch revealed that $1 billion in gift cards go unused each year, so much so that there is now an online market to resell unclaimed and unwanted gift cards.Īmericans Want to Get Cash, Give PresentsĪs the old saying goes: it’s better to give than to receive. Interestingly, only 19 percent of those surveyed want to give cash. Economist Joel Waldfogel discovered that people value gifts 20 percent less than items they buy for themselves. What’s the reason for the shift? Perhaps Americans are embracing practicality after years of receiving gifts that remain unused on shelves, or worse, in the trash. Yet, a majority of Americans now prefer this transactional giving to a traditional present. To some, the act of giving cash can be seen as impersonal and transactional, all the things traditional gift-giving should not be. “Show me the money!” is America’s new holiday gift-giving mantra, with 61 percent of Americans preferring cash to traditional gifts or charitable donations. 1 in 4 seniors prefer a charitable donation over a giftĦ1 Percent of Americans Prefer Cash to Other Holiday Gifts.60 percent of women prefer to receive thoughtful presents.Only 40 percent of Americans want to give cash or gift cards as a present this holiday season.61 percent of respondents prefer cash or a gift card to a traditional present.After surveying 1,000 Americans, we found that most Americans agree that they want to find cash under the tree–but they don’t want to give it. To find out what Americans want to find under the tree and why, we made a list–and we checked it twice. Hint: more than likely, it’s something green that doesn’t grow on Christmas trees. It’s the season of giving, and Americans are speaking up about what they really want for the holidays this year.
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